Storefront Turns into Fox’s Den Made Entirely of Paper
The window of the Hermès store in Paseo de Gracià, Barcelona stops people in their tracks with a handcrafted fairy-tale scene. It portrays the den of a very sophisticated fox, who is sitting on a stool surrounded by his belongings. Everything in the scene is made from orange and blue paper and the fox himself is crafted from pointed strips of leather.
The Fox’s Den was made by Zim & Zou, a design studio based in Nancy, France for the luxury fashion house. Instead of composing images on a computer, founders Lucie Thomas and Thibualt Zimmerman, specialize in sculptures, illustration and installations made of paper and other tangible materials.
[…] A few Hermès accessories are present, such as silk scarves hanging from the chest of drawers and one of the brand’s famous bags in the corner. It’s a delightful scene and the closer you look, the more you can appreciate the skill that went into constructing the fox’s fictional world.
SOFTlab’s Flower Canopy for Galeria Melissa in NYC
100 posts! Way to go :-)
Apple’s new Paradise Walk retail store in Chongqing, China should be opening soon | instagram.com/p/qgB7r3pLJt
Retail vintage :-)
The Beautiful Soul of La Samaritaine in the Heart of Paris
Photo 1 - Crédits : MARION GAMBIN
Photo 2 - Crédits : MARIE GRUEL
Photo 3 - Crédits : DAVID DE RUEDA
Taken from Lemonde.fr
Why we have to be smarter in retail all the time to attract and engage customers. Brilliant marketing campaign for Forever21 http://po.st/nXEEC2
The Hointer Shopping Experience, a whole new approach to shopping Jeans! The future of shopping :-)
Hointer’s CEO is former Amazon VP Nadia Shouraboura. Her, and Hointer’s aim is to reinvent the apparel shopping experience, making it easy and fun.
Millennials Targeted With Colour-Coded Labels
Napa-based Uproot Wines is attempting to capture a new demographic of wine drinkers with its range of wines featuring colour-only, wordless labels driven by social media.
Its labels indicate the wines flavour by corresponding colours, a code not explained on the label, with users instead required to explore the company’s social media platforms to unlock its colour code.
Each label features a visual “flavour palette” indicating its flavour profile, with each colour block representing a different aroma, with the size of each block indicating its dominance in the profile.
For example, Uproots Sauvignon Blanc label features a light green block for melon and yellow for grapefruit, followed by a bright green for fresh-cut grass, medium green for citrus and purple for passion fruit, while the Grenache Blanc label highlights flavours of petrol and bubblegum.
(Source: The Drinks Business)